Project Background
The project is an exploration into the pressing issue faced by people with physical disabilities – the lack of accessible and affordable clothing that caters to their unique needs.
For individuals with physical disabilities, clothing is more than a mere fashion statement; it is an essential part of daily life, significantly impacting their comfort, mobility, and self-esteem. The existing gap in the market for inclusive and affordable clothing options has long been a source of frustration.
Research and Insights
Starting off this project, I did primary and secondary research on my target audiences and what are the problems that they face in their daily lives. I read up new articles, online surveys and personal experiences from people with physical disabilities. After having a brief idea of what are some problems they face regarding fashion, I decided to personally do some interviews and surveys with people who have physical disabilities.
The research phase also unveils a pressing issue: the soaring costs of adaptive clothing in the current market. This financial barrier poses a formidable challenge for individuals with limited income, impeding their access to the comfort and functionality that adaptive fashion promises.
I also researched on examples of adaptive fashion and their different functions:
- People who need to wear leg brace, wear pants with velcro/magnets
- Cut or adjusted sleeve /pants leg for leg amputation so not dangling and looking weird
- Sensory-friendly (softer seams, no tags)
- Buttons change to magnetic buttons
EXPERIMENTATION AND IDEATION
- Space Design: A designated space in the retail store for users to be aware of the campaign and be able to have an in-store shopping experience
- Phygital tool: Help users to shop without the trouble of undressing and dressing, using AR to show on the screen how the products will look on them
- Types of alterations: Different alterations that are available for users to choose like zippers, magnetic buttons and velcro
Branding
I chose purple as it is a colour used to celebrate/identify people with disabilities. It also means inclusivity.
3d SPACE render
Space design in UNIQLO Orchard Central Store
Physical Mockup
Here, I moved from conceptualization to the physicality, bringing Uniqlo’s clothing and transforming them into adaptive fashion through mockups.
eXPLAINER VIDEO
OFFLINE MARKETING
Window display
Editorial Magazine
Staff Uniform and Identification
Thank You cards
ONLINE MARKETING
Website Design, Online Shopping Interface
Thank You!
